National Accounts Director – Chemical Guys

August 2015 -March 2021

Led the sales team to complete victory, landing every single target account, at a revenue level nearly unanticipated, within the planned time-frame. All while well under budget.

• Pitched and closed key national accounts (Walmart, Costco, Home Depot etc) creating new revenue streams that exceeded $45MM in annual revenue
• Identified and targeted thousands of potential retailers and wholesale accounts, growing global wholesale sales by nearly $30MM annually
• Created and implemented new policies and procedures to streamline B2C business, created new pricing strategies such as a global MAP designed to maximize sales
• Designed a fully automated wholesale portal where B2C customers could please wholesale orders without assistance, access marketing content, and check inventory levels
• Conducted sales department redesign, hired or retrained existing team members, created new outside sales positions, sales support and created new sales processes
• Spearheaded initiatives to automate sales processing and limit human involvement with order processing by integrating B2C order processes with Oracle ERP and Salesforce
• Worked closely with supply chain managers to ensure correct inventory planning and internal processes for on-time, in-full deliveries.
• Opened and managed franchise program from early development through to the first 5 store openings. Worked with legal counsel on Franchise Disclosure Document (FDD) and state governments
• Worked with the product teams to create innovative new products, kits and accessories designed for mass-markets in larger retailers
• Created comprehensive marketing databases, consumer behavior analysis and reports through NPD and various data sources
• Sourced and managed 3rd party sales/marketing support with outside public relations, product designers and marketing firms
• Coordinated key P&L activities with the Finance team including annual budget planning, monthly P&L reporting, and production forecasting
• Built cross-functional teams that helped finance, operations and purchasing deliver best-in-class results for our customers

Some of the excellent organizations I had the opportunity to work with:

Smarthome — Director of Marketing

September 2013 – August 2015

Returned to the company with a determined mission to fix reduced margins and dwindling recidivism. Mission success and more. Achieved a complete turn-around of sales trajectories and improved margins beyond target levels.

• Designed engaging and relevant marketing messaging that resonated with the brand’s eclectic customer base
• Created a modern, responsive website that significantly improved SEO and conversion rates for mobile users
• Conducted market research and competitor analysis to identify customer needs, market trends, and opportunities for growth.
• Integrated the buying team with catalog managers to promote increased marketing alignment
• Refactored margins for 3rd party products on our B2C site and Amazon to ensure profitability and competitiveness
• Developed and deployed successful A/B and multivariate testing strategies
• Worked with merchants and vendors to create a new co-op marketing program designed to share promotional burdens
• Redesigned site taxonomy to reflect changes to SKU selection and focus
• Adjusted free shipping levels to maintain profitability and competitiveness with Amazon
• Responsible for P&L of the business unit and reported to the CEO
• Worked with executive leadership to maximize EBITA in preparation for sale of the company

Some of the excellent organizations I had the opportunity to work with:

Smarthome Online Catalog

Download my full resume for previous experience.